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In that way,Oakley Cycling Sunglasses,Louis Vuitton Shoes, the mail-order operation not only paid for itself (and then some) , but also enabled the company to reach a wider base of consumers.
Sunglass Hut continued to open new store units rapidly in 1995, everywhere from airport terminals to outlet centers and leased spaces in department stores,Tiffany and co Keyrings, in addition to its traditional stores in malls and on city streets. The company also began planning to expand into the sale of prescription sunglasses in selected markets. Testing of the idea began early in the year. Another notable occurrence in 1995 was the acquisition of NFL League MVP Steve Young as the spokesman for the company's new which was made up of 350 stores in 44 different states. Sunsations was acquired in June, and in October and November Sunglass Hut also completed the acquisitions of Sunglass World Holdings Pty. Ltd. and of Sun Shades 501 Ltd.
In 1996 the company achieved record sales that broke the half-billion mark, topping off at $ 527.1 million. At that point, Sunglass Hut International possessed a 30 percent share of the sunglass market in the United States. The company was operating more than 1,700 stores throughout the world, with approximately 1,Ray Ban Caravan,425 of those being in the United States and the remainder spread throughout Canada,Discount Oakley Sunglasses, Australia,Tiffany and co Sets, Europe,Nike yeezy,Ray Ban Wayfarer,Tiffany and co Necklaces, Puerto Rico, the US Virgin Islands,Nike air yeezy for sale, and Mexico.
That year,Oakley Active Sunglasses, Sunglass Hut committed itself to two major projects for the future. First, the company entered a joint venture agreement with Royal Sporting House Pte. Ltd. of Singapore to open Sunglass Hut stores in Southeast Asia. Under the terms of the agreement, each company would own 50 percent of the venture initially, with Sunglass Hut International possessing the right to purchase Royal Sporting's portion after five years. Another major plan that was set in motion in 1996 was the company's entrance into the business of selling watches through a new enterprise called had begun 25 years earlier.
Approaching the turn of the century, Sunglass Hut International was well poised for continued future growth. Not only was it adding stores each year at an almost record pace, but it was achieving sales increases every year as well. Furthermore, its expansion into international markets and its increased direct-mail business were allowing the company to continually target new customers and access a seemingly endless base of consumers.
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